History of GoDaddy, the Journey Behind Its Success

Today we will take you through the history of GoDaddy and how it became the largest domain registrar in the world. Currently, it is recognized by millions all over the world. It has surprising 60 million domains under management, which is 20% of the world’s domain. It is a US-based domain register and web hosting company near about 18.5 million customers and over 9000 employees worldwide, as of 2019.


History of GoDaddy

In 1997, the company was established by entrepreneur Bob Parsons in Baltimore, Maryland. First, the company was given the name Jomax Technologies. GoDaddy Group Inc. Parsons sold his financial software services company and launched the new company. The company started to grow very soon, and in 1999 they were looking for a new name. In 2006, the name of the company finally changed from two words to one word, “GoDaddy.”


In 2000, GoDaddy Software became an ICANN-accredited registrar and began to provide domain name registration services at 70% less than the industry leader’s prices.

  • In the year 2001, Network Solutions was no longer the only domain registrar as GoDaddy was approximately the same size as competitors Dotster and eNom.
  • In 2010, it came to know that GoDaddy was up for sale, and it could fetch as much as $1 billion. However, the next month in October, The Wall Street Journal reported that the company took itself off the market and pulled out of a potential sale.
  • In the same year, they obtained 8 million customers, and the next year they hit 50 million domains.
  • In December 2011, GoDaddy announced that they would once again be featuring .co in their infamous Super Bowl advertisements.
  • GoDaddy declared in July 2012 that it would acquire Outright for an undisclosed amount.
  • GoDaddy announced his association with OfficeMax in 2013, which aimed to provide first-ever retail store sales of domain names. This year their revenue reached a full $1 billion per year.
  • The company came open for public in 2015 while employees rumored to have received a generous stock buying option to show the company’s appreciation for having built them up to this point.

Reason Behind GoDaddy’s Success

The chief executive officer Blake Irving once said that he intends to transform GoDaddy into a platform for small-business owners looking to establish, define, and promote their online presence. In a short time, the company gained fame as a low-cost hosting company at the right time. GoDaddy invests a lot in advertising, which is one of the essential reasons behind their success. It started advertising in the Super Bowl in 2005, and since then, it has expanded its marketing to include sports sponsorship.

They also follow another strategy that is they provide low rates for new customers and small startups, which is very appealing. They say that they are getting good value for a discount. The strategy helps them in getting money back by charging for every extra thing you need for a website - even the basic security. The higher renewal rates and automatic charges help the company in getting back their money. Almost 50% revenue of the company come from services for small business. According to Irving, GoDaddy plans to roll out for entrepreneurs, but there is no confirmation about public offering so far.

Achievements

  • GoDaddy was named "Best Registrar" by DomainNameWire.com for five consecutive years.
  • GoDaddy ranked as one of the top employers in the Phoenix-metro area for six consecutive years by The Phoenix Business Journal's "Best Places to Work in the Valley" employee survey.
  • In 2009 and 2010, it was honoured as the AZCentral.com's "Best Perks" Employer.
  • GoDaddy also ranked #2 on the ACE "25 Fastest-Growing" companies list and #20 on the ACE "Top 50" companies list.

Besides providing hosting and registration services, the company also provides e-business solutions and services including, Internet Marketing Services, website development, email, SSL, and security services. The company has made many high points throughout its past. After carefully observing their journey, it is clear they are going to have a bright future. GoDaddy's rich history contains notable accomplishments and many believe it will grow to expand in the future.